The team at Search and Social™ Marketing has been working with companies both large and small with their search marketing and social media strategies alike through our parent company Wappow, Inc. Professionals from companies have attended workshops, conferences, and other networking events held by Wappow! and have asked our team for help with their existing SEO, PPC, and Social Media. More and more we were finding that these individuals who were in social media, were asking about SEO, SEO’s were asking about social media, and paid search marketers were learning how they could re-target customers or utilize viral video through social media and paid search. So naturally we took these questions to the next level and have establish a system of working with their existing strategies to ensure everything was working in harmony.

How can my Search and Social™ Marketing work together?

As most companies have already implemented changes to their website for search engine optimization, are running paid search marketing campaigns, and have started their social media strategies on Facebook or Twitter, but they are all working as separate efforts. What we do is look at all the current efforts and offer up suggestions for where the separate efforts could work together to maximize your return on investment.
You have already…

• …implemented search engine optimization, but your rankings aren’t improving.
• …spent money on paid search campaigns, and are seeing a fairly good return, but am wondering if you could be doing more.
• …tried setting up a Facebook Page, and a Twitter account and while you have followers and ‘Likes’ you feel that you might be missing something.
• …haven’t done anything with your social media because you aren’t quite sure where to begin, or how to engage with your audience.

All of these are scenarios that have been brought to our team on many occasions, and we know how to help.