What does Search and Social™ Marketing do?
The quick answer most people would say is “They optimize your website, manage paid search advertising, and manage your social media marketing.” But in reality, you have probably already done that, and don’t need anyone to help you. What we do is help you with your existing strategies.
In addition to your search marketing and social media marketing strategies
Search and Social™ Marketing works with your existing search engine optimization, your paid search campaigns, and your social media marketing strategies. We listen to where you want to go, evaluate where you are, and recommend how you will get there. You can either do the work yourself based on our suggestions, or hire us on a monthly contract to manage those recommendations on an ongoing basis for you.
Or what is also referred to more specifically as search engine optimization (SEO) or pay per click (PPC) advertising. Both are a form of Internet marketing that promotes websites in search engine result pages (most commonly referred to as SERPs) by increasing their visibility by following the guidelines set by search engines or paid placement advertising.
Social media marketing is an addition to personal, small business, corporate, and non-profit organizations’ internet marketing strategies. Social media marketing is a multifaceted, orchestrated marketing and advertising practice organizations follow to connect with their target markets. With the growth of social media websites such as Facebook and Twitter the means of connecting with these audiences has impacted the way organizations communicate. With the emergence of Web 2.0, the internet provides a set of tools that allow people to build social and business connections, share information and collaborate on projects online.