Search Engine Optimization (or SEO)
For many successful years the team at Search and Social™ Marketing have been optimizing for websites both large and small. Everyone on our team has either experience working with large and small clients with budgets ranging from hundreds to millions of dollars to spend on SEO, or they have worked within an organization both large and small. Our SEO team is led by the SEOGoddess herself Jenn Mathews. Jenn has been optimizing websites since 1997 (before Google was born), and has built the Wappow! company from the ground up to educate and inspire other search marketing professionals. Jenn brings her guidance and knowledge to the team to ensure that you are getting the most up-to-date in SEO strategies and that all the work you put into your SEO efforts works in conjunction with your social media marketing.
What is SEO?
Your customers are trying to find you, and search engine optimization is the most cost effective way for them to locate your website. SEO is a dedicated method in which we analyze your website’s content, architecture, development, and traffic to establish a solid plan to draw search results. Of course it’s much more than that, and we’ll help you understand what it is that makes your website show up for the most valuable terms.
The algorithms used by the major engine search are constantly changing, and what worked just months ago, may not work now. The search engines are working harder now more than ever to out compete one another in bringing users the most relevant search results. What used to be content and linking is now social media and networks that drive ranking results. Keeping up with the changes can be challenging for any marketer. The team at Search and Social™ Marketing is tuned into these shifts. We not only follow what is going on, but we talk about it and work with the leaders of the industry to spread the word so that others can understand through the Wappow! conferences. We study the internal and external aspects affecting your website’s rankings, and we help you understand and then define a strategy to put into action.